English as a global language Essay Example | Topics and Well Written Essays - 1500 words

English as a global language - Essay Example English is often regarded as a global language following the colonial era that saw British explorers establish dominion over early civilization to instill their cultural practices including language. Analysts explore English as a global language to provide different opinions on its future based on demographics and existing trends. Why a global language English as a global language has been depicted in most newspapers and magazines following the rich history of the world that dates back to the colonial period. Such statements were prominently displayed following the retreat of the British Empire in Asia where English would gain millage across the globe; as a result, English is seen as symbol for cultural diversity, identity, and globalization. Print and broadcast media seeking to establish the extent of English proliferation attract a worldwide audience as many gain interest to the phenomenon; consequently, such institutions have seen significant growth in terms of popularity over the years. The proliferation is evidenced by the use of English in advertisements and restaurant menus in foreign cities regardless of their native language. Most people casually acknowledge English as a global language owing to its use by influential politicians across the world. Furthermore, news in the English language demand audience in many countries as it is seen to bear a global appeal. However, this does not mean that everyone in the world is well acquainted with English since most countries their native dialects as the official language. This creates mixed feelings among individuals who have English as their mother tongue and those who are not native speakers (Crystal 2). Native speakers bear pride at the success story that is their language, but are highly sensitive when others fail to command effective use. In contrast, non-native speakers appear highly motivated to master the language, which they perceive as a milestone and are proud of the achievement. However, most feel d isadvantaged over the native speakers, as they have participated in making English a success over their native language. As such, anger, envy, and resentment are a common feature among English learners. A global language is described as one that establishes a unique and recognized role in participating countries. English surpasses these expectations, as a large number of people are fluent in the common dialect as opposed to other languages. In order to achieve a global status, a language must be the official language in a country and adopted a vast majority. In addition, the language can be prioritized in teaching institutions. There are various reasons behind the preference of a foreign language for global communication such as political expediency, historical tradition, cultural, and commercial interactions (Crystal 5). What global language English as a language has managed to claim, in a way, a global status where the media applies the language regardless of the geographical loca tion of their audience. The language is widely accepted to the extent that the Pope addressed the masses in English during his visit to the Middle East. This acceptance is significant among foreign groups who carry out their dealings with English as their official language. Such is evidenced by in the ASEAN, which is an Asian trade group as well as the de facto adoption of English by German research scientists (Wallraff 1). However, in spite of the enormous acceptance, English comes second after Chinese as the most spoken language in the world. In the United States, the Bureau of Census indicates that the number of people who speak a different language other than English has increased. For instance, California has a great number of Spanish

Interactive White Board Use and Its impact on Student Achievement in Dissertation

Interactive White Board Use and Its impact on Student Achievement in Middle School Mathematics - Dissertation Example Some of the advantages of this learning are that it creates a way for students to have positive social learning, has an impact on children’s behavior, and they are able â€Å"to perform miracles† (Northcote et al., 2010, p. 496). IWBs have been accepted for use in a variety of settings and in particular the elementary school. This literature review will discuss the implications of its use around various areas including mathematics and other subjects. Overview of Interactive Whiteboards The interactive whiteboard is a piece of hardware that looks like the regular whiteboards. The difference is that they can be connected to a computer and to a projector so that the teacher can have a more powerful tool to use in the classroom. The whiteboard is unique because the teacher can point to objects on the whiteboard(or use a special pen) instead of using a mouse to control what she is teaching (Pearson Longman, 2011). Anything that is on the computer can also be accessed and dis played on the whiteboard. Software comes with the IWB that can be used to interact with images and text, which means it can be rearranged or the size and color can be changed. There is a volume of literature on the benefits of using these IWBs in the classroom. ... In addition, the IWB also provides a way for teachers to use a flexible process of teaching that can reach all learning styles, provides additional teaching time because using the computer is faster than other methods of teaching, they provide focus for the children and they encourage student participation in the classroom (Koenraad, 2008). According to Hall and Higgins (2005) IWBs represent â€Å"a conglomeration of all previous educational technologies, replacing traditional chalk or whiteboards, televisions, videos, overhead projectors, and personal computers† (p. ) Hall and Higgins also state that IWBs can be sued in the classroom to display video clips, create flip charts, provide handwriting practice and each process can be edited. Beeland (2002) states that â€Å"the touch sensitive board allows users to interact directly with applications without having to be physically at the computer which is projecting the image onto the board† (p. ). These researchers state the advantages of using IWBs and how important they are to the classroom. Levels and States of IWB Use: Pedagogical Issues Technology continues to be a challenge for some teachers because and there is no exception to this in the use if IWBs. Sherry and Gibson (2002) suggest that there are several stages to technology development in a school: Infusion, integration and transformation. In the infusion stage, everyone is excited about these tools and what they can bring to the classroom. The integration stage will gain momentum when teachers actually begin to use the IWB as a learning tool and realize that it is not an isolated piece of software, but that it can be used with the computer and a projector to make their work easier. The

Global Human Resource Managemenet Stratgy Assignment

Global Human Resource Managemenet Stratgy - Assignment Example The report ends with the recommendations that are very important for the new venture to incorporate in its work plan. The report aims at delivering a recommendation report to Human Resource director of Hilton Hotels Corporation. It highlights the internal evaluation of strategies adopted by Hilton Hotels Corporation and examines requirements of a new joint venture that is planned in China. In China, Hilton Group has already established their hotels as Hilton China, but they have concentrated in entering into a joint venture with Swire Hotels in Mainland China. Thus, the report elaborates human resource requirements for the new joint venture in China. Hospitality industry includes wide range of services like event planning, lodging, transportation and hotels. The growth in revenue in this particular sector depends on the availability of the disposable income and leisure time of the individuals. The global hospitality industry has encountered growth for the last five years due to the increase in demand for different services. The following graph indicates the trend of demand and supply in this particular industry for the last five years. From the above figure it can be depicted that the demand for the hospitality services were much less than that of the supply of the same. The reason behind this difference in demand and supply can be stated as the decrease in disposable income of the individual globally. Disposable income is the main driver to boost revenue in this industry. The leisure time also plays an important role for governing the increase or decrease in demand for services in this sector; as with the increase in competition worldwide people have become more conscious regarding their job and thus they do not get much time to spend with their family. For example, if the hotel sector is taken into account it can be stated that with the rise in price of the hotel rooms the demand

Ethical Implications of Takeovers Case Study Example | Topics and Well Written Essays - 1000 words

Ethical Implications of Takeovers - Case Study Example The integrity question is the major ethical issue involved in this case, where Lisa is torn between challenging Mr. Jeffrey Anderson for overlooking the accounting discrepancies that have been noted on the financial statements of the Fragrance Company. The issue becomes an ethical dilemma for Lisa, because on the one hand, she needs to be true to her profession and also loyal to her organization, while she also needs to keep the acquired team close to her, since it is among the organizational workforce that Lisa will be working with. Whichever decision that Lisa chooses to take, she will cause detrimental suffering to other parties. This is because; if she chooses to overlook the accounting discrepancies in the Fragrance Company financial statements, the Home and Personal Care Products will suffer the detrimental effects of inaccurate basis of acquisition of the Fragrance Company. On the other hand, if she chooses to challenge Mr. Jeffrey Anderson over the discrepancies, she is likel y to distance herself from the newly acquired team that she will be working with, as part of the larger company.   Stakeholders involved in the ethical issue The stakeholders involved in this ethical issue are many. First, there is the shareholders of the Home and Personal Care Products, who will be directly affected by the acquisition of the Fragrance Company. This is because, the Home and Personal Care Products shareholders will be losing financially if the acquisition is completed based on the fraudulent and misrepresented financial statements.

Assessment Based Learning Goals Essay Example | Topics and Well Written Essays - 500 words

Assessment Based Learning Goals - Essay Example teacher and the student and the teacher is in a better position to design the lesson in such a way that it is easily understood by the targeted audiences. The main advantage of conducting classroom based assessment is that it helps the teacher to gain first hand information about the measures that can be taken to improve the teaching and learning English Language Learners. Three goals for student learning based on classroom assessment are discussed below. The first goal is to check for language proficiency in terms of reading and pronouncing different words. The students are asked to read different words and they are also asked if they can remember the concepts discussed during the lesson in class. As a recap, the teacher will ask the student to mention the things he or she still remembers from the lesson that has been conducted on that particular day. Language proficiency is developed through constant practice and this helps the English Learners to grasp basic concepts and words as well as to develop their speech. The other goal is to ensure that student teacher interaction is conducted in English no matter how bad it may be. This helps the students especially from lower backgrounds to master some English terms as well as to create confidence among them so that they can quickly learn this language. However, the teacher needs to permit the use of the student’s first language in a situation where they would be explaining certain concepts that appear to be difficult. The last goal is to check if the student is capable of trying to work out the meaning of certain terms and statements on his or her own without consulting the teacher or other students. Working on the meaning of certain terms on their own is a very effective strategy that can help the students to quickly understand English as a second language. The teacher should try to break certain words and explain the meanings of different components such as their roots, prefixes or suffixes. This helps the

Advertising and Guerilla Advertising Effectiveness and Comparison Literature review

Advertising and Guerilla Advertising Effectiveness and Comparison - Literature review Example In the process, there are complicated underlying theoretical constructs which play a part in the persuasive process. The message is partially dependent upon graphic design, and psychoanalytic theory is also important. Psychoanalytic theory can help explain persuasion, because it explains how the human psyche decodes and deconstructs ads. Moreover, meaning is ascribed, according to the person’s experiences and identity. Critiques of commercial art verses fine art is also relevant in this analysis, because much of advertising can really be considered to be art. However, as this paper will argue, commercial art is more relevant to society than fine art, because commercial art is more easily interpreted and decoded by society at large.Further, John Hegarty’s ideas will be fleshed out, and applied to the concepts of guerrilla marketing. The basics of advertising persuasion Advertising persuasion happens in many different ways.The use of semiotics is one persuasive devise. Se miotics consists of two parts – one is the symbol, or the signifier; the other is the connotation for the sign. So, for the Nike â€Å"swoosh† symbol, the actual â€Å"swoosh† is the signifier. The connotation is the connection that one makes when seeing the symbol, that connotation being all that Nike represents to the individual person – athleticism, celebrity spokespeople, perhaps sweatshops. Semiotics is basically a "system of signs, and can be verbal, visual, or a combination of the two. The study of semiotics would indicate that the meaning of advertisements is not found within the ad, but its meaning depends on how it operates, how signs and its ideological effect are organized internally (within the text) and externally (in relation to its production, circulation and consumption and in relation to technological, economic, legal and social relations)." (Dyer, 1982, p. 115). The audience are active participants in the decoding of the signs, bring ex perience and social background to the act of semiotic decoding. Returning to the Nike â€Å"swoosh,† how an individual interprets the sign might depend upon the background of the individual. One individual, who has Nike shoes, and love them, will decode the sign differently from somebody who has Nike shoes, and hates them. Another individual, who remembers the sweatshop scandal from years ago, might see the swoosh as a symbol of oppression. Etc. Semiotics are crucial to advertising, because this is the way that one company may differentiate itself from another company. Semiotics has not always been the vehicle for persuasion, however, as, during the 19th Century, advertising relied more upon words than semiotics. Earnest Elmos Calkins, founder of Calkins & Holden advertising agency, in New York City, changed the emphasis from words to semiotics. Calkins used modern art techniques in advertising, such as cubism and futurism, while using graphics designers and magazine illustra tors to design his ads. He was the first to understand that advertisements demand dynamic new designs, and was the first to let the designs themselves do the persuading, without the use of copy (Heller, 2001). Thus, graphic designers produce the semiotics which are used persuasively in advertising. These semiotics allow the advertisement to communicate to the audience, without using a single word. Advertising is very important to society, because of its persuasiveness, which helps goods be distributed smoothly. It is also important because it can convey messages about social issues, while persuading society about the importance of these issues (Heller, 2001). The symbol itself is just one aspect of semiotics, as

Highlight the impact of containerisation on an international supply Essay

Highlight the impact of containerisation on an international supply chain - Essay Example This staggering figure constitutes of 15 percent of the global vehicle markets. The company generated net income of $2.8 billion on over $193 billion in revenues (Alden et al, 2006). General Motors procurement strategy General motors’ (GM’s) business operations are based on a sound procurement practice and basic business integrity. Officials responsible for procurement and supply chain make their procurement decisions solely on the basis of the credibility of the suppliers that offer GM the best value for goods and services that they require. They primarily avoid any actions that indicate that their purchasing decisions are improper or irrelevant consideration whether illegal, such as bribe or kickback, or technically legal such as favours, free entertainment, personal friendship or gifts. The global purchasing and supply chain of GM holds the responsibility of procuring all goods and services that are required by the company and its joint venture and alliance partners spread over all four business regions of the world. This operation involves the procurement of parts used in the production and manufacturing of vehicles as well as products and services that are utilised for the purpose of providing support to the development and production of those vehicles. Following this strategy has not only helped boost GM’s production all over the world, but has also helped their suppliers to do business in unprecedented volumes thereby providing them with an opportunity to expand their own operations across the world (GM, 2010). The new system of procurement and supply chain management in GM has been termed as â€Å"Centralized Decentralization† by the vice president. The basic idea behind this system as has been explained by the vice president is to centralize the procurement of individual components and materials in order to leverage the company’s buying power and scale (Supply chain digest, 2008). According to Ageshin (2001), General Motors has various characteristics that make it an ideal example of an e-procurement strategy following company and a great example of how e-procurement is reshaping U.S. manufacturing. The company has the ability to increase the volume of its sales through its e-procurement system up to $300billion-$500billion per year. This has always been a primary strategy adopted by the company in order to generate further cost savings associated with purchasing across the whole supply chain. The fact that, GM was very familiar with the advantages of electronic data interchanges with its suppliers and because of its dominant position in the supply chain industry, the company adopted e-procurement system very early. GM started pursuing the idea of e-procurement as early as 1999 with the help of its technology partners i2 Technologies and Commerce One who created a B2B trading community called TradeXchange. This e-procurement system that the company adopted led to quicker information flows and ex tensive information sharing across the supply chain. This has resulted in the significant improvement in the quality of planning and forecasting for the company and its suppliers thereby boosting their businesses. The Web-based form of e-procurement has increased product customization and developed build to-order capabilities at GM. General Motors’